After 45 years in sales, I’ve come to realize the best form of advertising is word-of-mouth. There’s actually a term for it now: referral marketing. Referrals might not be as big and flashy as a multi-million-dollar Super Bowl TV commercial, but I personally see them as the best thing around! It means a company with which I did business was so pleased and impressed with my unique method and service that they recommended me to someone else.
The idea of referral marketing probably goes back to the beginning of time when one caveman told another which stream had the most fish. Since then, we’ve relied on it to find the perfect dry cleaners, top bakeries, finest preschools, even the best office design specialists. Good word of mouth speaks volumes about the quality of your business. With so many options available today for everything from sneakers to stylists, people want to make sure their decision is informed. And the best way to do that is to have someone who has prior experience give you their take.
Alliance Corporate Services‘ interactive method to office design and planning allows our clients to craft an entire work space from anywhere in the world. Technology has made it so that Alliance can provide an innovative space planning process to clients in London, England and London, Kentucky. Working as a team, from separate offices, we can browse the over 20,000 office furniture items available in the Alliance product library, and design a space in the most efficient and collaborative way possible.
Our unique, collaborative method is certainly one reason why past and present customers refer us to their colleagues. It’s also because we deliver personal attention to each of them, thus developing a trusting and meaningful relationship. So, if you know a business owner who’s in the middle of relocating offices, expanding an existing office, or opening a new office, forward my contact information to them. We’ll help create a space that’s worthy of the referral!